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Privacy Policy

This Privacy Notice discloses the privacy practices for www.capitalreaction.com (“Capital Reaction”) and applies solely to information collected by this web site.

It will notify you of the following:

What personally identifiable information is collected from you through the website, how it is used and with whom it may be shared.

What choices are available to you regarding the use of your data.

The security procedures in place to protect the misuse of your information.

How you can correct any inaccuracies in the information.

Capital Reaction reserves the right to change this Privacy Notice from time to time. Your use of our site and submission of Personal Information online constitutes acceptance and understanding of this Statement as in effect at the time of your submission.

What Information We Collect and What We Do with It

Capital Reaction does not collect personal information from visitors to our website unless you voluntarily decide to transmit information to us through one of the provided e-mail addresses or as part of an online application. Visitors are invited to apply for our products or services, make inquiries about our company and the services we provide. Capital Reaction will use the information you provide us in those communications to respond to your inquiry and to provide you with information relating to our company. With your permission Capital Reaction may also provide you with information about potential third-party services that we believe you may find of interest. Capital Reaction may also use your information to provide you with information about different products and services that we or an affiliated company may offer.

After we have obtained your permission, Capital Reaction may provide your personal information to third parties to allow these third parties to provide you with information relating to products or services that they may provide or might be of interest to you. Capital Reaction also discloses your personal information to contractors or service providers who provide services or perform functions on our behalf – for example, an information technology service provider. Those contractors and service providers are permitted to use your personal information only for the purpose for which it has been provided and may not disclose it to any other third party except at our express direction and consent with this Privacy Statement.

Capital Reaction may use the information we collect from you when you apply or use certain other site features, to personalize your site experience and to allow Capital Reaction to deliver the type of content and product offerings in which you are most interested. To allow Capital Reaction to better service you in responding to your customer service requests. Capital Reaction also collects information to administer other site features and for internal purposes including, but not limited to, auditing, data analysis, and research to improve our product offering, service offering, and customer communications. Additionally, Capital Reaction collects information to comply with our legal obligations, resolve any disputes that Capital Reaction may have with any of our users, and enforce our agreements with third parties. Finally, to fulfill any other purpose for which you provide it or for any other purpose with your consent; or in any other way Capital Reaction may describe when you provide the information.

Your Access to and Control Over Information

You can do the following at any time by contacting us via the email address or phone number given on our website:

See what data we have about you if any

Change/correct any data we have about you

Have us delete any data we have about you permissible by law

Express any concern you have about our use of your data

Security

We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline. While we use encryption to protect sensitive information transmitted online in any form, we also protect your information offline. Only employees who need the information to perform a specific job (for example, customer service) are granted access to personally identifiable Information. The computers/servers in which we store personally identifiable information are kept in a secure environment.

If you feel that we are not abiding by this privacy policy, you should contact us via telephone at 800-888-1234 or via email at customerservice@capitalreaction.com.

Mailing Address:

Capital Reaction

36 Russ Street, 3rd Floor

Hartford, CT 06106

Cookies

Cookies are text files with small pieces of data — like a username and password — that are used to identify your computer as you use a computer network. Specific cookies known as HTTP cookies are used to identify specific users and improve your web browsing experience. Data stored in a cookie is created by the server upon your connection. This data is labeled with an ID unique to you and your computer. When the cookie is exchanged between your computer and the network server, the server reads the ID and knows what information to specifically serve to you.

Third Party Links

To provide you with increased value, we may include third party links on our site. These linked sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these linked sites (including if a specific link does not work).

Privacy Policy for California Residents

The below information applies solely to California residents that are owners of a business (whether located in California or elsewhere), that have inquired or submitted an application for financing to Capital Reaction (or to Capital Reaction through a third party) and whose interactions with Capital Reaction are subject to the California Consumer Protection Act (“CCPA”).

Why Do We Collect Your Personal Information

Capital Reaction arranges commercial financing to small businesses. In order to arrange small business financing, we must collect information regarding the business as well as personal information from the business owner(s). Without obtaining this information, Capital Reaction would be unable to arrange financing as it would not have the information necessary to process a request for financing.

What Personal Information Do We Collect 

Capital Reaction collects and maintains all information that the business owner(s) submits to Capital Reaction.  This includes information about the business (e.g. business name, business address, business telephone number, business bank statements, credit card processing statements, federal tax identification number, financial statements, tax returns, email addresses, etc.) as well as all personal information submitted by the business owner(s) to Capital Reaction (e.g. name, address, date of birth, driver’s license information, social security number, credit report information, telephone numbers, email addresses, etc.). Capital Reaction also collects and maintains information about the business applicant and owner(s) that Capital Reaction may receive from third parties.  This information may be obtained by Capital Reaction from a third party that refers the business and business owner(s) to Capital Reaction and such information may include everything listed above that Capital Reaction collects itself from businesses and their owners.  This information may also be obtained by Capital Reaction from other third parties such as tax reporting services, bank account verification services, bank activity information providers, credit reporting services, landlords and neighbors, telephone number verification services, email verification services, IP address verification services, business status services, and credit card processing companies. Capital Reaction may disclose the aforementioned categories of personal information on behalf of the business and business owners to third parties for third parties to provide commercial financing to the business.

Capital Reaction also collects and maintains information that is indirectly provided to us by visiting our website(s) or any other online pages that we may maintain (whether accessed by computer or mobile phone). This includes information such as IP Addresses, browser information, information collected via cookies, geolocation and any actions taken while utilizing Capital Reaction’s website or other online pages that we maintain.

Do We Sell Personal Information

Capital Reaction does not sell any personal information to third parties. Capital Reaction may share personal information to its service providers who have a need to know the information to assist Capital Reaction and to third parties who will assist a small business applicant in obtaining financing for the business and will do so only with the business’s express authorization. Capital Reaction only provides commercial financing to businesses whose owners are over the age of eighteen (18) years old and therefore does not collect nor sell the personal information of minors.

Right to Request Information Regarding Collected Personal Information

A business owner has the right to request that Capital Reaction disclose what personal information it has collected about the business owner and what personal information Capital Reaction may have disclosed to a third-party. A business owner that submits personal information to Capital Reaction can either personally or through an authorized agent, request the disclosure of the personal information that Capital Reaction collected and maintains within the previous twelve (12) months.

A business owner, or their authorized agent, that submits personal information to Capital Reaction may request the disclosure of personal information by submitting a verifiable request for information to: customerservice@capitalreaction.com.  To be a verifiable request for information, the email must include the following: business name; business’s owner’s name; business address, business owner’s home address; business email, business owner’s email; business telephone number, and business owner’s telephone number.

Within ten (10) days after receipt of the verifiable information request, Capital Reaction will confirm that it is in receipt of the request and will utilize the information provided to lookup the relevant information in its internal systems so that it may determine what personal information of the business owner(s) Capital Reaction collected and maintains. Capital Reaction will respond to the request within forty-five (45) days after receipt of the request; however, if necessary, Capital Reaction may utilize an additional forty-five (45) days to respond and will provide you with notice of the additional time to the request.

Right to Request Deletion of Personal Information 

A business owner, or their authorized agent, has the right to request that Capital Reaction delete the personal information it has collected and maintains about the business owner(s). A business owner, or their authorized agent, may request the deletion of the personal information that Capital Reaction collected and maintains within the preceding twelve (12) months.

A business owner, or their authorized agent, may request the deletion of personal information, by submitting a verifiable request for deletion to: customerservice@capitalreaction.com.  In order to be a verifiable request for deletion, the email must include the following: business name; business’s owner’s name; business address, business owner’s home address; business email, business owner’s email; business telephone number, and business owner’s telephone number.

Within ten (10) days after receipt of the verifiable deletion request, Capital Reaction will confirm that it is in receipt of the request and will utilize the information provided to lookup the business owner’s information it its internal systems so that it may determine what personal information of the business Capital Reaction collected and maintains. Capital Reaction will respond to the request within forty-five (45) days after receipt of the request; however, if necessary, Capital Reaction may utilize an additional forty-five (45) days to respond and will provide you with notice of the additional time to the request.

Capital Reaction will not delete the business owner’s personal information to the extent the information is used: (1) to render a decision related to a financing request; (2) to service an outstanding financing product; (3) to prevent fraudulent or illegal activity; (4) for Capital Reaction’s internal use related to your relationship with Capital Reaction as well as Capital Reaction’s development of underwriting models, risk models, marketing models, and collection models; (5) for accounting or tax purposes and to comply with a legal obligation; or (6) for Capital Reaction’s internal use in a lawful manner that is compatible with the context in which the business owner(s) provided the personal information.

Right of Non-Discrimination

Capital Reaction does not discriminate against any small business or small business owner(s) that exercises their right under the CCPA.  Any small business or small business owner(s) that exercises their rights under the CCPA shall be treated the same as a small business or small business owner(s) that did not exercise its rights under the CCPA.

If you have any questions or concerns regarding Capital Reaction’s business practices and Privacy Policy for California Residents, please contact us at: customerservice@capitalreaction.com.

Mailing Address:

Capital Reaction

36 Russ Street, 3rd Floor

Hartford, CT 06106

This Privacy Policy for California Residents was last updated on March 1, 2023.